How does Adaptive Stream™ work?

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  • Adaptive Stream™ runs asynchronous API calls, replacing static video playlists with a personalized stream of videos that updates dynamically for viewers (end-users).
  • Video players using Adaptive Stream™ can be configured to include interactive buttons that enable viewers to personalize the viewing experience, in real-time. 
  • Viewer behavior is captured through the IRIS.TV API. Adaptive Stream™ uses this behavioral information to update the sequence of successive videos in real time.
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