What is the playback experience?

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  • IRIS.TV’s Adaptive Stream™ delivers a continuous stream of content utilizing real-time feedback from users to program and deliver relevant content.
  • The user selects the initial video to watch and IRIS.TV delivers additional videos based on viewing behavior and interactions.
  • Thumbs up/down and skip buttons allow user to interact with the video player. 
  • Continuous play comes standard for web implementations and is available in most mobile environments.
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