- IRIS.TV imports metadata (not video assets) and standardizes that it into a consistent format to influence recommendations.
- IRIS.TV can map additional metadata at the request of the customer
- Categories and Keywords are primarily used to classify and describe content, however, additional descriptive metadata fields can be utilized (i.e. channels, verticals, etc.)
- The IRIS.TV algorithm uses this information to make decisions regarding content relevance. In addition to Categories and Tags, IRIS.TV can utilize other descriptive metadata fields at the request of the customer. Examples include "channels", "verticals", etc.
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