How are AdaptiveStream personalized recommendations made?

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IRIS.TV takes a 3 pillar approach to making personalized recommendations:

1) Contextual Analysis: analyzes similarity of content utilizing meta-data (titles, description, tags, category, keywords) associated with the video.

2) Consumption Analysis: tracks and assesses anonymous individual user consumption/behavior building a user consumption profile which is paired to the publishers content library. Consumption data includes: videos consumed, interactivity, geographic location, device type etc

3) Audience Analysis: by utilizing pillars 1 and 2, IRIS.TV creates an audience consumption tree helping the system understand consumption trends in context to the content and audience.

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