Glossary of Terms

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Overview Performance

Initial View: First video played upon click to play or autoplay

Recommended View: A subsequent  Video programmed by IRIS.TV’s Adaptive StreamÔ

IRIS.TV Lift %: The percentage increase of views provided by IRIS.TV’s recommendations calculated as Total Recommended Views ➗ Initial Views x 100%

Bounce Rate: The percentage of experiences that do not result in the presentation of a recommended view (bounce of initial view only)

Total Views: The aggregate of initial views and recommended views

 

Weekly Leaderboard

Date Range: Date selected is the ending date and reflects data from the prior 7 days

Initial Views: # of times that asset was an initial view, in the past 7 days

Rec. Views: # of times that asset was in a recommended view position, in the past 7 days

Asset Bounce Rate: The percent drop off of users from that specific asset, combination of both initial and rec position

 

Asset Discovery

Date Range: Date selected is the ending date and reflects data from the prior 7 days

Number of Assets: Number of videos added corresponding to the release date

Asset Discovery Rate: The percentage of videos added that were also viewed from the current date range selected above

Initial: The amount of initial views from the corresponding release date window

Recommended: The amount of recommended views from the corresponding release date window

Total: The amount of total views from the corresponding release date window

 

View Retention

Date Range: Date selected is the ending date and reflects data from the prior 7 days

Average Views per Experience: Average number of videos watched per experience calculated as Total Views ➗Total Experiences

Retention Rate: The percentage of users that remained watching from one video to the next (100-Bounce Rate)

View Transition: 1=initial, 2=rec1, 3=rec2, 4=rec3, etc.…

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